I guess we could be described us as a creative agency, but we’re a creative agency with our foundations in the presentation of quantitative and qualitative data, having spent our combined 80 years of experience in large market research/market information agencies delivering data and insight to life science companies. It’s an environment that understands the need to ensure balance between design and professional content, but it’s also one where there’s arguably the biggest need to change the way we communicate - and that’s where our passion lies. 

Our journey to where we are today started back in 2009. Working for the health division at Kantar, we sat down together and thought hard about the number of meetings and presentations that the average person sits through in a day; how similar the format was, the general quality of the slides and messaging and, most importantly, the amount of key information potentially lost or decision-making impacted this. So in 2011, we set up an in-house creative team and started to do things differently, bringing design principles, visual theme and story-telling into all client deliverables we touched. 

From there, we looked beyond slides to other more impactful and visual mediums of delivering data and information, through infographics, interactives, video and dynamic dashboards. We started to present at conferences and conduct workshops for clients in Europe and the US enthusing about and teaching design principles and the need to change sharing our passion with hundreds of key life science personnel globally. 

The launch of new, innovative products for life science clients at Kantar and a corporate acquisition also provided us with the opportunity to become proficient in the creation of and refinement of brand identity.

And here we are! 15 years later, three colleagues (dare we say friends), off on our own little adventure with a passion for visual communication. 

Oh, and we know creativity can be a scary word; so we don’t really use it. It’s essentially something we do that you don’t need to know about. Our focus is on the outcome, which is to increase the impact of your communication, drive engagement and improve decision-making.